Morrow Equipment has placed an order with Alimak Group for 36 construction hoists and additional accessories.

Press release
30 December 2020

“Despite continued challenging market conditions due to COVID-19, we are excited to announce this order from Morrow for construction hoists based on our tried and tested technology to drive sustainability, efficiency and enhance productivity across the construction industry,” says David Batson, Head of Business Area Construction Equipment at Alimak Group.

Morrow Equipment is headquartered in Salem, Oregon and has locations throughout the US and Canada. Morrow has been a long-term fleet owner of Alimak branded equipment and is the largest Tower Crane company in North America, providing for enhanced offerings to their customer base to supply both Tower Cranes and Hoists.

“As part of our continued growth strategy our investment in Alimak products complements our extensive fleet. We know Alimak is the leader in technology and quality, and we are pleased to grow this relationship further. Backed by Morrow’s world class engineering, service, and strategically based parts system, we can continue to offer our customers the best equipment, serviced by the best people in the business as we expand our fleet. Morrow is recognised as the industry leader due to our relationships with only the best manufacturers, like Alimak for our hoist fleet and Liebherr for our tower crane fleet. After more than 50 years in the business, Morrow continues to put safety and quality at the forefront of our mission,” says Peter Juhren, Morrow Equipment President.

For more information, please contact:
Ole Kristian Jødahl, CEO, +46 8 402 14 40
Mathilda Eriksson, Investor Relations and Group Communications Manager, +46 8 402 14 41

About Alimak Group
Alimak Group is a world-leading provider of vertical access solutions for professional use. With a global reach spanning over more than 100 countries, the Group offers vertical access solutions adding customer value through greater safety, productivity and resource efficiency. Alimak Group’s products and service solutions are sold under the brands Alimak, CoxGomyl, Manntech, Avanti and Alimak Service. The Group has an installed base of around 70,000 elevators, hoists, platforms, service lifts and building maintenance units around the world. Founded in Sweden 1948, the Group has its headquarters in Stockholm, 11 production and assembly facilities in 8 countries and 2,300 employees around the world.

Michael Heacock Joins the Executive Leadership Team of Morrow

Michael Heacock, Vice President of Sales, Morrow Equipment Co. LLC

Michael Heacock has joined Morrow Equipment as Vice President of Sales. Heacock will be part of the leadership growth at Morrow and will join the executive team at headquarters in Salem, OR. Heacock is a graduate of the University of Washington and is a member of the ASME B30.3 and 30.29 subcommittees, as well as the SC&RA tower crane committee. 

Peter Juhren, President and Chief Operating Officer stated “We are excited to have Mike join our team and we are looking forward to his contributions to our sales and marketing. Mike has spent his entire career in the tower crane industry, and he will be instrumental in implementing our strategic growth plan going forward. Mike has the respect of the industry and will help shape and lead our sales team into the future”.  

Morrow Equipment Co., LLC. (MORROW) of Salem, Oregon, is a recognized leader in the lifting equipment industry, applying new technologies to responsive, high-quality service and products. Morrow is the exclusive distributor for LIEBHERR tower cranes in North America and a leading supplier of Alimak personnel/material hoists.

Morrow Equipment Announces Two Executive Appointments To The Leadership Team Of Morrow.

Peter Juhren, President and COO, Morrow Equipment Co. LLC

Peter Juhren, Vice President of Operations, was named President and Chief Operating Officer. Joining the Morrow organization in 1980 as a service technician trainee, Juhren worked his way up to becoming District Service Manager before managing Morrow’s global service operations as Corporate Service Manager starting in 1994, and as Vice President of Operations in 2015. Juhren is the incoming President of the Board of the National Commission for the Certification of Crane Operators (NCCCO), past Chairman of the ASME B30.3 subcommittee on tower cranes. He has also served on the CDAC committee for crane safety with Occupational Safety and Health Administration (OSHA). In his new role, Juhren, As President and Chief Operating Officer, will be responsible for overseeing the management of the company going forward, working with the Board of Directors to continue Morrow’s vision to remain adaptive to the industry changes and maintain Morrow’s position as the leader in the industry.

Mark Beals, Vice President & CFO

Mark Beals, Vice President and CFO, Morrow Equipment Co. LLC

Mark Beals, Controller, was promoted to the position of Vice President and Chief Financial Officer. Beals Graduated from the University of Colorado in 1993 with a degree in accounting and joined Deloitte as an auditor. Beals started his career with Morrow in 1995 as the Accounting Manager and became a CPA after passing the exams in 1997 and was promoted to the position of Controller in 2001. Going forward as Vice President and Chief Financial Officer, He will be responsible for the financial management of the company, managing growth and opportunities.

Leaders in the Lifting Equipment Industry

Morrow Equipment Co., LLC. (MORROW) of Salem, Oregon, is a recognized leader in the lifting equipment industry, applying new technologies to responsive, high-quality service and products. As an exclusive distributor for LIEBHERR, Morrow owns and operates the largest fleet of tower cranes and construction hoists in North America. For information regarding tower crane and personnel hoists rentals, sales and training, please call +1-503-585-5721 or email at

Popular 316 EC-H Litronic tower crane utilized on Midland Health Campus project in Western Australia

Brookfield Multiplex has employed two Liebherr 316 EC-H 12 Litronic tower cranes on the Midland Health Campus project in Western Australia. St John of God Health Care’s Group is partnering with Brookfield Multiplex for several important projects including the $200 million redevelopment of the St John of God Hospital in Murdoch. Morrow supplied another 316 EC-H Litronic for Brookfield Multiplex on this project as well. We are proud to be part of this concerted effort to improve healthcare in Western Australia.